In partnership with
If this email was forwarded to you, be sure to join the global tribe and subscribe! Like to get your itch scratched at another inbox? Pop that email in below and let's boogie! 👇
Welcome to the 20th Edition of The Bodyboard Report! 🤙
Big news to kick things off this week!
A few fresh stories from around the world, including one that's going to make you double check your GoPro footage. I had it stacked for last week, but the email got a “bit long in the tooth” if you catch my drift…
Grab a Hubboard and let’s dive right in!👇
The Global Community is live 🌊
For months this has been the plan quietly taking shape behind the scenes, and now it's here.
The Bodyboard Report’s Global Community is officially open and you are invited.
Invite your friends!
This is your free space to connect with riders from every coastline, drop into your country or preferred language’s tribe, and be part of building a global tribe with many benefits.
Travel deals, gear drops and special offers, media, coaching, and much more will blossom inside.
In the welcome letter I wrote about strength in unity…
So I put it to the test and dropped my favorite air man Jeff Hubbard a line.
Jeff goes:
“Join the global tribe and there’s a 10% OFF voucher from Hubboards, waiting for you the moment you're in! Invite your pals, and they get one too.”
Thanks, Jeff! 💪
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Guilherme Montenegro breaks through in Peru
The Punta Negra Junior Pro wrapped up on Monday, and Brazil's Guilherme Montenegro took his first ever IBC World Tour win, beating local favourite Jesus Mendoza in the final.
The 6 golden tickets to October's Gran Canaria Frontón King Grand Final are now locked in.
Montenegro, Jesus Mendoza, Waldo Palacios and Lucciano Campos claimed automatic spots as semifinalists, with Kaleb Zagarra and Junior Mendoza rounding out the field as the top scoring quarterfinalists.
One nice subplot. Peruvian brothers Junior and Jesus Mendoza landed in the same 3 man heat in Round 5, and both advanced together.
Cokes is calling, and the trailer just dropped 🥤
The Maldives Pro 2026 trailer is out, and the tour heads to Thulusdhoo for the first time in series history to take on Cokes, the wave we told you all about a few editions back.
This is the 4th edition of the Maldives Pro and the only Asian stop on tour this season.
The IBC and the Maldives Bodyboarding Association are teaming up to deliver what they're calling the most demanding stage yet.
Luna Hardman, stepping out of the shadow 🎙️
The latest IBC Beyond the Tour episode (9) with Luna Hardman is a good one.
She opens up about double shoulder surgery, and the strange gift hidden inside it.
The forced break reset her relationship with the sport and brought back the joy that competing full time had quietly worn down.
She also talks about carving her own identity next to her mum, 5 x World Champ Neymara Carvalho, and why she's never wanted to win on anyone's name but her own.
Worth the watch here and you can also revisit a previous edition of The Bodyboard Report on these iron ladies.
Bold Fits Start with Bold Bags
Vacation.
Festivals.
Road trips.
Late nights.
Sprayground has styles built for all of it.
Isabela Sousa joins the APB board 🌊
Speaking of iron ladies, 5 x World Champion Isabela Sousa has been appointed to the APB's Board of Directors, effective immediately. The announcement came out of Sydney on July 24.
Isabela won World Titles in 2010, 2012, 2013, 2016 and 2022 across the IBA, APB and IBC tours, and she's just off the back of winning the 2026 Shark Island Challenge.
Born in Caucaia, Brazil, she's been at the front of progressive women's riding for close to 2 decades now.
On the board she'll help shape the APB's strategy on gender equity, athlete welfare, tour development, judging criteria and grassroots participation for women and girls coming up in the sport.
"I'm proud to be part of the journey with the APB," Isabela said, pointing to the Olympic dream that's long lived in the back of every bodyboarder's mind.
APB CEO Jamie McCall called her the right voice to make sure women aren't just included in the sport's future, but leading it.
More in the APB and their good work a couple editions back. 👇
The photobomb of the summer 🦈
Soaren Stevenson was filming his brother in law sponging waves at Newport Beach, California on July 25th. Nothing unusual. Early morning session, decent swell.
It was only hours later, watching the footage back, that he spotted it. A 6 foot juvenile great white shark, fully airborne, spinning mid breach just yards behind the bodyboarder, who had absolutely no idea.
"That's not even a dolphin, that's a shark," Stevenson said once he zoomed in.
Marine biologist Christopher Lowe from the Cal State Long Beach Shark Lab reckons the shark was either scratching an itch or just having a good time.
SoCal is having a properly sharky summer thanks to El Niño and the marine heatwave, so keep the toes up out there.
The Future Today: Get the AI & tech news that actually matters. With one email, and only five minutes, you can stay ahead of 99% of the world. The Future Today is read by teams at Anthropic, Microsoft, OpenAI, NVIDIA, and Salesforce. Join Free Today →
SA Champs locked in for the West Coast
Back home, the SA National Bodyboarding Championships 2026 are officially heading to the West Coast, running from Melkbos to Bloubergstrand from 28 September to 2 October.
5 days of Juniors, Pro, Mens, Masters, Grand Masters and DK divisions, all fighting for a place on the SA team.
I'll have more as it gets closer.
Wrapping up this session...
That’s a fun one to wrap up.
The Bodyboard Report’s Global Community finally opening its doors, a new champion crowned in Peru, a shark stealing the show…
Whatever coastline you are reading this from, welcome to the tribe and make good use of the gift from Hubboards.
Also check out the new site thebodyboardreport.com where you can find all the previous newsletters.
Catch you inside, and again next week.
Alan 🤙
Disclaimer: The Bodyboard Report is published for informational and entertainment purposes only. All images, media, and referenced content remain the copyright of their respective owners and are used for editorial commentary and community sharing. The Bodyboard Report does not claim ownership of any third party content.